Amazon.com usability study application



Hi! If you qualify for the Amazon.com study we'll notify you shortly. If you don't qualify for this study, we'll keep you in our database to contact you about future Amazon.com study opportunities

If you have any questions, you can email us at elizabeth@mitchellresearch.com . Thanks and we look forward to placing you in one of our studies soon!

Contact Information

Your First Name

Your Last Name

EMail

Phone Number

City, State

1. How would you describe your level of internet experience?

Not a computer user

Beginner

Intermediate

Advanced

Expert


2. In a typical week, how many hours do you spend on the Internet (excluding email) from all locations, including your home, office, and other?

More than 15 hours per week

10-14 hours per week

5-9 hours per week

1-4 hours per week

Less than 1 hour per week


3. Please check all the activities that you have completed or participated in when online:

Purchased a product online

Customized a web page (for example, My AOL, My Yahoo or My MSN)

Participated in instant messaging, online chat or other discussion group (excluding email)

Listened to an online radio broadcast or streaming media presentation

Used an online dating website

Used a social networking website that allows you to communicate or network with friends or business associates.

Written online product reviews

Used a website to find an address or telephone number

Downloaded or exchanged music files

Posted digital photos or other image files to a website

Read online product reviews to make a purchase decision

Downloaded or exchanged video files

Written a blog

Read a blog

Created a wish list

Contributed to a Wikipedia article

Read a Wikipedia article


4. In the past year, how many times have you PURCHASED items online from Amazon.com?

5 or more times

2-4 times

Once

I have not made any online purchases from Amazon.com in the past year


5. In the past 12 months, how much have you spent on shoes (both online and at physical stores) for YOURSELF?

More than $750

$500-$749

$300-$499

$200-$300

Less than $200


6. When purchasing shoes for yourself, how often are you concerned with finding shoes in the latest fashion, style or trend?

Almost always

Occasionally

Rarely

Hardly ever


7. In the past 12 months, how many pairs of shoes have you purchased ONLINE (from any web site) FOR YOURSELF?

6 or more pairs

3-5 pairs

1-2 pairs

None



8. In the past 12 months, how many purchases FOR YOURSELF have you made on the following websites?
 

6 or more purchases

3-5 purchases

1-2 purchases

None
Nordstrom.com
Zappos.com
Endless.com
piperlime.com

9. How would you describe your running experience level?

I do not currently run or jog

I am a beginner

I am intermediate

I am advanced


10. How would you describe your hiking experience level?

I do not currently hike

I am a beginner

I am intermediate

I am advanced


11. When, if at all, do you plan to purchase new running shoes for yourself?

I have no plans to purchase running shoes for myself

Less than 3 months from now

3-6 months from now

6-12 months from now

More than 12 months from now


12. When, if at all, do you plan to purchase new hiking shoes for yourself?

I have no plans to purchase hiking shoes for myself

Less than 3 months from now

3-6 months from now

6-12 months from now

More than 12 months from now


13. Are you...

Female

Male


14. Into which of the following groups does your age fall?

Under 18

18-24

25-34

35-44

45-54

55-64

65 and over


15. What is your current work status?

Employed full time

Employed part time

Self-employed full time

Self-employed part time

Student

Homemaker

Retired

Unemployed

Other (please explain)


16. What is your current occupation?


17. Have you ever worked for a market research firm or conducted a usability study as a professional (this doesn't include being a paid participant in a study)?

Yes (please explain)

No


18. Do you work for a web or software development company?

Yes (please explain)

No


19. Have you or a member of your family ever worked for Amazon as an employee, contractor or intern?

Yes (please explain)

No


20. When was the last time you participated in a usability study or focus group?

Over a year ago

More than 6 months ago but less than a year ago

3-6 months ago

Less than three months ago

I've never participated in such a study


21. Our researchers are located in Seattle, and would be communicating with you via phone during the session. The session would be conducted at your home via free web conferencing software we'd ask you to run on your computer. Shortly before the session we would ask you to do a quick test of the web conferencing software with us.

Do you have a computer, high speed internet access, and a phone with speakerphone in your home?

Yes

No (please explain)


22. Which days and times are you available to do a 1.5-hour usability session in your home? You would be paid with a $75 Amazon.com gift certificate for 90 minutes of your time, plus a short phone call to make sure the web conferencing software is working on your computer. Please indicate all times you are available--the more times you indicate, the more likely we will be able to schedule you:

Thurs February 4, 4:00-5:30pm

Thurs February 4, 7:00-8:30pm

Fri February 5, 12:00-1:30pm

Fri February 5, 4:00-7:30pm



Survey by Mitchell Research